L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1711 | 100.0% | 3.3% | 928 | 100.0% | 3.7% | 782 | 100.0% | 2.9% | 783 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 928 | 54.3% | 3.7% | 928 | 100.0% | 3.7% | - | - | - | 442 | 56.5% | 5.0% |
| Femme | 782 | 45.7% | 2.9% | - | - | - | 782 | 100.0% | 2.9% | 341 | 43.5% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 462 | 27.0% | 6.3% | 227 | 24.5% | 6.2% | 234 | 30.0% | 6.5% | 219 | 28.0% | 7.0% |
| 25 à 34 ans | 220 | 12.9% | 2.9% | 142 | 15.3% | 3.8% | 78 | 9.9% | 2.0% | 119 | 15.2% | 3.6% |
| 35 à 49 ans | 321 | 18.8% | 2.6% | 179 | 19.3% | 2.9% | 142 | 18.2% | 2.2% | 216 | 27.6% | 3.5% |
| 50 à 59 ans | 265 | 15.5% | 2.8% | 145 | 15.6% | 3.1% | 119 | 15.3% | 2.5% | 157 | 20.0% | 4.0% |
| 60 ans et plus | 443 | 25.9% | 3.0% | 234 | 25.2% | 3.6% | 209 | 26.7% | 2.5% | 72 | 9.2% | 7.3% |
| Individu | ||||||||||||
| Ménagères | 561 | 32.8% | 2.4% | - | - | - | 561 | 71.7% | 2.4% | 229 | 29.3% | 3.2% |
| Personne de référence | 881 | 51.5% | 3.1% | 689 | 74.2% | 3.4% | 192 | 24.6% | 2.5% | 361 | 46.1% | 4.4% |
| Responsable des achats | 995 | 58.1% | 2.8% | 440 | 47.4% | 3.4% | 555 | 70.9% | 2.4% | 408 | 52.2% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.3% | - | - | - | 2 | 0.2% | 1.0% | 2 | 0.2% | 8.4% |
| Petits patrons | 44 | 2.6% | 2.7% | 32 | 3.5% | 2.9% | 12 | 1.5% | 2.3% | 44 | 5.6% | 3.0% |
| Affaires et Cadres | 331 | 19.4% | 6.5% | 203 | 21.9% | 6.9% | 128 | 16.3% | 5.9% | 309 | 39.4% | 6.7% |
| Professions intermédiaires | 189 | 11.1% | 2.7% | 98 | 10.6% | 2.9% | 91 | 11.7% | 2.6% | 159 | 20.4% | 2.8% |
| Employés | 205 | 12.0% | 2.5% | 96 | 10.4% | 4.5% | 109 | 13.9% | 1.8% | 59 | 7.5% | 3.2% |
| Ouvriers | 110 | 6.5% | 1.7% | 92 | 9.9% | 1.8% | 19 | 2.4% | 1.4% | 6 | 0.8% | 1.6% |
| Retraités | 349 | 20.4% | 2.8% | 190 | 20.5% | 3.2% | 159 | 20.3% | 2.4% | 9 | 1.1% | 3.5% |
| Autres inactifs | 480 | 28.0% | 4.7% | 216 | 23.3% | 5.7% | 263 | 33.7% | 4.1% | 195 | 24.9% | 6.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.6% | 1.2% | 5 | 0.5% | 1.1% | 5 | 0.6% | 1.2% | - | - | - |
| Petits patrons | 92 | 5.4% | 3.5% | 59 | 6.3% | 4.5% | 33 | 4.2% | 2.5% | 92 | 11.7% | 3.5% |
| Affaires et Cadres | 454 | 26.5% | 6.3% | 258 | 27.7% | 7.2% | 196 | 25.1% | 5.4% | 454 | 58.0% | 6.3% |
| Professions intermédiaires | 237 | 13.9% | 3.1% | 126 | 13.5% | 3.2% | 111 | 14.2% | 3.0% | 237 | 30.3% | 3.1% |
| Employés | 184 | 10.8% | 3.4% | 95 | 10.3% | 4.1% | 89 | 11.4% | 2.9% | - | - | - |
| Ouvriers | 173 | 10.1% | 1.8% | 91 | 9.8% | 1.8% | 82 | 10.5% | 1.8% | - | - | - |
| Retraités | 408 | 23.8% | 2.8% | 217 | 23.4% | 3.3% | 190 | 24.3% | 2.4% | - | - | - |
| Autres inactifs | 153 | 8.9% | 3.7% | 78 | 8.4% | 4.9% | 75 | 9.6% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 267 | 15.6% | 2.7% | 123 | 13.3% | 2.8% | 144 | 18.4% | 2.5% | 73 | 9.3% | 4.2% |
| 2 personnes | 582 | 34.0% | 3.2% | 338 | 36.4% | 3.9% | 244 | 31.2% | 2.7% | 193 | 24.7% | 4.4% |
| 3 personnes | 311 | 18.2% | 3.4% | 163 | 17.6% | 3.6% | 147 | 18.8% | 3.2% | 176 | 22.4% | 4.6% |
| 4 personnes | 331 | 19.4% | 3.5% | 179 | 19.2% | 3.9% | 152 | 19.5% | 3.2% | 195 | 24.9% | 4.0% |
| 5 personnes et + | 220 | 12.8% | 4.1% | 125 | 13.5% | 4.8% | 95 | 12.1% | 3.5% | 147 | 18.8% | 5.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 462 | 27.0% | 3.0% | 253 | 27.2% | 3.5% | 209 | 26.8% | 2.5% | 279 | 35.7% | 3.6% |
| Non | 1248 | 73.0% | 3.4% | 675 | 72.8% | 3.8% | 573 | 73.2% | 3.1% | 503 | 64.3% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 212 | 12.4% | 1.8% | 115 | 12.4% | 2.0% | 97 | 12.4% | 1.6% | 91 | 11.7% | 2.7% |
| Agglo. - 20 000 hab | 168 | 9.8% | 1.9% | 81 | 8.8% | 1.9% | 87 | 11.1% | 1.8% | 65 | 8.4% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 146 | 8.5% | 2.1% | 90 | 9.7% | 2.7% | 57 | 7.2% | 1.6% | 58 | 7.4% | 3.2% |
| Agglo. + 100 000 hab | 610 | 35.7% | 4.0% | 335 | 36.1% | 4.5% | 275 | 35.2% | 3.5% | 267 | 34.1% | 4.7% |
| Agglo. Paris | 575 | 33.6% | 6.7% | 308 | 33.2% | 7.6% | 267 | 34.1% | 6.0% | 301 | 38.5% | 7.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 619 | 36.2% | 6.5% | 330 | 35.6% | 7.3% | 288 | 36.9% | 5.8% | 320 | 40.9% | 7.3% |
| Nord Pas de Calais | 76 | 4.5% | 2.4% | 41 | 4.4% | 2.7% | 36 | 4.6% | 2.1% | 44 | 5.6% | 4.6% |
| Lorraine | 56 | 3.3% | 2.9% | 28 | 3.0% | 3.0% | 28 | 3.6% | 2.8% | 32 | 4.1% | 5.8% |
| Alsace | 51 | 3.0% | 3.4% | 27 | 2.9% | 3.6% | 25 | 3.2% | 3.1% | 31 | 4.0% | 6.5% |
| Franche-Comté | 21 | 1.3% | 2.3% | 12 | 1.3% | 2.6% | 9 | 1.2% | 1.9% | 12 | 1.6% | 4.7% |
| Champagne Ardennes | 20 | 1.2% | 1.9% | 12 | 1.3% | 2.3% | 9 | 1.1% | 1.5% | 10 | 1.3% | 3.4% |
| Picardie | 33 | 1.9% | 2.2% | 17 | 1.8% | 2.3% | 16 | 2.1% | 2.0% | 13 | 1.7% | 3.1% |
| Bourgogne | 31 | 1.8% | 2.3% | 21 | 2.2% | 3.2% | 11 | 1.4% | 1.5% | 4 | 0.6% | 1.3% |
| Haute Normandie | 48 | 2.8% | 3.3% | 35 | 3.8% | 4.9% | 14 | 1.7% | 1.7% | 18 | 2.3% | 3.9% |
| Basse Normandie | 22 | 1.3% | 1.8% | 11 | 1.2% | 1.9% | 11 | 1.3% | 1.7% | 10 | 1.3% | 2.9% |
| Centre | 58 | 3.4% | 2.8% | 29 | 3.1% | 2.9% | 30 | 3.8% | 2.7% | 13 | 1.6% | 2.2% |
| Pays de Loire | 48 | 2.8% | 1.6% | 29 | 3.1% | 2.0% | 18 | 2.4% | 1.2% | 22 | 2.7% | 2.3% |
| Bretagne | 60 | 3.5% | 2.2% | 27 | 2.9% | 2.1% | 33 | 4.2% | 2.4% | 27 | 3.5% | 3.3% |
| Poitou Charentes | 36 | 2.1% | 2.4% | 20 | 2.1% | 2.8% | 16 | 2.0% | 2.1% | 15 | 1.9% | 3.5% |
| Aquitaine | 57 | 3.3% | 2.1% | 26 | 2.8% | 1.9% | 32 | 4.0% | 2.2% | 22 | 2.8% | 2.5% |
| Midi Pyrénées | 56 | 3.3% | 2.3% | 33 | 3.6% | 2.8% | 22 | 2.9% | 1.8% | 30 | 3.8% | 3.8% |
| Limousin | 12 | 0.7% | 1.9% | 9 | 0.9% | 2.9% | 3 | 0.4% | 1.0% | 3 | 0.4% | 2.1% |
| Auvergne | 33 | 1.9% | 2.9% | 17 | 1.8% | 3.1% | 16 | 2.1% | 2.7% | 17 | 2.2% | 5.7% |
| Rhône Alpes | 169 | 9.9% | 3.3% | 94 | 10.1% | 3.8% | 75 | 9.6% | 2.8% | 59 | 7.5% | 3.2% |
| Languedoc Roussillon | 78 | 4.6% | 3.5% | 40 | 4.3% | 3.7% | 38 | 4.8% | 3.2% | 33 | 4.3% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 125 | 7.3% | 2.9% | 72 | 7.7% | 3.5% | 54 | 6.9% | 2.4% | 46 | 5.8% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1410 | 82.4% | 4.3% | 767 | 82.7% | 4.6% | 642 | 82.1% | 3.9% | 694 | 88.6% | 4.8% |
| Presque tous les jours | 145 | 8.5% | 2.5% | 82 | 8.9% | 3.0% | 62 | 8.0% | 2.0% | 59 | 7.6% | 3.1% |
| 1 à 2 fois par semaine | 80 | 4.7% | 3.1% | 45 | 4.8% | 3.9% | 35 | 4.5% | 2.5% | 22 | 2.8% | 3.5% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.4% | 7 | 0.8% | 3.5% | 10 | 1.3% | 3.3% | 1 | 0.2% | 2.4% |
| Moins souvent | 17 | 1.0% | 2.1% | 3 | 0.3% | 0.7% | 15 | 1.9% | 3.2% | - | - | - |
| Jamais | 0 | - | 0.4% | 0 | 0.1% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 3.2% | 2.9% | 15 | 1.6% | 1.9% | 40 | 5.1% | 3.7% | 5 | 0.7% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 34 | 2.0% | 1.2% | 17 | 1.8% | 1.6% | 17 | 2.2% | 1.0% | 4 | 0.5% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 109 | 6.4% | 1.8% | 52 | 5.7% | 2.0% | 57 | 7.2% | 1.6% | 24 | 3.0% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 157 | 9.2% | 2.4% | 87 | 9.4% | 2.8% | 70 | 9.0% | 2.0% | 52 | 6.6% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 277 | 16.2% | 2.5% | 169 | 18.2% | 3.2% | 108 | 13.8% | 1.9% | 111 | 14.2% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 208 | 12.1% | 3.0% | 102 | 11.0% | 2.7% | 106 | 13.5% | 3.2% | 115 | 14.7% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 339 | 19.8% | 4.9% | 176 | 19.0% | 4.9% | 163 | 20.9% | 5.0% | 152 | 19.4% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 133 | 7.8% | 6.8% | 82 | 8.8% | 7.3% | 51 | 6.5% | 6.1% | 87 | 11.1% | 6.7% |
| De 80 000 à moins de 115 000 euros par an | 135 | 7.9% | 10.8% | 89 | 9.6% | 12.0% | 45 | 5.8% | 8.9% | 71 | 9.1% | 7.8% |
| 115 000 euros et plus par an | 62 | 3.6% | 10.4% | 43 | 4.6% | 11.5% | 20 | 2.5% | 8.6% | 54 | 6.9% | 10.6% |
| Refus | 110 | 6.4% | 3.3% | 48 | 5.1% | 3.4% | 62 | 8.0% | 3.2% | 55 | 7.1% | 5.1% |
| Ne sait pas | 91 | 5.3% | 4.0% | 48 | 5.2% | 5.1% | 43 | 5.5% | 3.2% | 53 | 6.8% | 5.7% |
