L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 631 | 100.0% | 1.2% | 429 | 100.0% | 1.7% | 201 | 100.0% | 0.7% | 321 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 429 | 68.1% | 1.7% | 429 | 100.0% | 1.7% | - | - | - | 226 | 70.5% | 2.6% |
| Femme | 201 | 31.9% | 0.7% | - | - | - | 201 | 100.0% | 0.7% | 95 | 29.5% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 71 | 11.2% | 1.0% | 56 | 13.0% | 1.5% | 15 | 7.6% | 0.4% | 50 | 15.6% | 1.6% |
| 25 à 34 ans | 71 | 11.2% | 0.9% | 53 | 12.4% | 1.4% | 18 | 8.8% | 0.5% | 49 | 15.3% | 1.5% |
| 35 à 49 ans | 141 | 22.3% | 1.1% | 101 | 23.6% | 1.6% | 39 | 19.5% | 0.6% | 105 | 32.8% | 1.7% |
| 50 à 59 ans | 104 | 16.5% | 1.1% | 69 | 16.0% | 1.5% | 35 | 17.6% | 0.8% | 79 | 24.6% | 2.0% |
| 60 ans et plus | 244 | 38.7% | 1.6% | 150 | 35.0% | 2.3% | 94 | 46.6% | 1.1% | 38 | 11.7% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 179 | 28.4% | 0.8% | - | - | - | 179 | 88.9% | 0.8% | 79 | 24.5% | 1.1% |
| Personne de référence | 428 | 67.9% | 1.5% | 371 | 86.4% | 1.8% | 57 | 28.5% | 0.7% | 204 | 63.4% | 2.5% |
| Responsable des achats | 396 | 62.8% | 1.1% | 219 | 51.1% | 1.7% | 176 | 87.6% | 0.8% | 197 | 61.4% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.5% | 3 | 0.7% | 0.8% | - | - | - | - | - | - |
| Petits patrons | 54 | 8.5% | 3.3% | 53 | 12.4% | 4.8% | 0 | 0.2% | 0.1% | 54 | 16.7% | 3.7% |
| Affaires et Cadres | 151 | 23.9% | 3.0% | 103 | 24.0% | 3.5% | 48 | 23.9% | 2.2% | 144 | 45.0% | 3.1% |
| Professions intermédiaires | 69 | 11.0% | 1.0% | 49 | 11.5% | 1.4% | 20 | 9.9% | 0.6% | 62 | 19.2% | 1.1% |
| Employés | 68 | 10.8% | 0.8% | 40 | 9.4% | 1.9% | 28 | 14.0% | 0.5% | 15 | 4.5% | 0.8% |
| Ouvriers | 19 | 3.1% | 0.3% | 18 | 4.1% | 0.3% | 2 | 0.9% | 0.1% | 4 | 1.3% | 1.0% |
| Retraités | 173 | 27.4% | 1.4% | 118 | 27.4% | 2.0% | 55 | 27.4% | 0.8% | 3 | 1.0% | 1.2% |
| Autres inactifs | 93 | 14.8% | 0.9% | 45 | 10.6% | 1.2% | 48 | 23.8% | 0.7% | 40 | 12.3% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.5% | 4 | 0.9% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 74 | 11.8% | 2.8% | 65 | 15.1% | 5.0% | 10 | 4.9% | 0.7% | 74 | 23.2% | 2.8% |
| Affaires et Cadres | 183 | 29.0% | 2.5% | 114 | 26.5% | 3.2% | 69 | 34.3% | 1.9% | 183 | 56.9% | 2.5% |
| Professions intermédiaires | 64 | 10.1% | 0.8% | 48 | 11.2% | 1.2% | 16 | 7.8% | 0.4% | 64 | 19.9% | 0.8% |
| Employés | 51 | 8.0% | 0.9% | 31 | 7.3% | 1.3% | 19 | 9.6% | 0.6% | - | - | - |
| Ouvriers | 22 | 3.5% | 0.2% | 18 | 4.2% | 0.4% | 4 | 2.0% | 0.1% | - | - | - |
| Retraités | 204 | 32.4% | 1.4% | 128 | 29.8% | 1.9% | 76 | 38.0% | 1.0% | - | - | - |
| Autres inactifs | 29 | 4.5% | 0.7% | 22 | 5.0% | 1.4% | 7 | 3.5% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 101 | 16.0% | 1.0% | 67 | 15.7% | 1.5% | 34 | 16.7% | 0.6% | 33 | 10.3% | 1.9% |
| 2 personnes | 276 | 43.8% | 1.5% | 171 | 39.8% | 2.0% | 105 | 52.1% | 1.1% | 94 | 29.2% | 2.1% |
| 3 personnes | 107 | 16.9% | 1.2% | 73 | 17.1% | 1.6% | 33 | 16.4% | 0.7% | 69 | 21.5% | 1.8% |
| 4 personnes | 88 | 13.9% | 0.9% | 71 | 16.5% | 1.6% | 17 | 8.4% | 0.4% | 84 | 26.0% | 1.7% |
| 5 personnes et + | 59 | 9.4% | 1.1% | 46 | 10.8% | 1.8% | 13 | 6.4% | 0.5% | 41 | 12.9% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 152 | 24.2% | 1.0% | 115 | 26.9% | 1.6% | 37 | 18.3% | 0.4% | 120 | 37.5% | 1.6% |
| Non | 478 | 75.8% | 1.3% | 314 | 73.1% | 1.8% | 165 | 81.7% | 0.9% | 201 | 62.5% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 91 | 14.5% | 0.8% | 66 | 15.3% | 1.2% | 26 | 12.8% | 0.4% | 34 | 10.5% | 1.0% |
| Agglo. - 20 000 hab | 46 | 7.3% | 0.5% | 34 | 8.0% | 0.8% | 12 | 5.9% | 0.3% | 25 | 7.6% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 71 | 11.2% | 1.0% | 51 | 11.8% | 1.5% | 20 | 9.8% | 0.5% | 28 | 8.8% | 1.6% |
| Agglo. + 100 000 hab | 217 | 34.4% | 1.4% | 152 | 35.4% | 2.0% | 65 | 32.3% | 0.8% | 113 | 35.1% | 2.0% |
| Agglo. Paris | 205 | 32.6% | 2.4% | 126 | 29.4% | 3.1% | 79 | 39.2% | 1.8% | 122 | 38.0% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 222 | 35.1% | 2.3% | 138 | 32.0% | 3.0% | 84 | 41.8% | 1.7% | 130 | 40.4% | 3.0% |
| Nord Pas de Calais | 29 | 4.7% | 0.9% | 26 | 6.0% | 1.7% | 4 | 1.8% | 0.2% | 14 | 4.5% | 1.5% |
| Lorraine | 25 | 4.0% | 1.3% | 16 | 3.7% | 1.7% | 9 | 4.6% | 0.9% | 14 | 4.3% | 2.5% |
| Alsace | 17 | 2.8% | 1.1% | 15 | 3.4% | 2.0% | 3 | 1.4% | 0.3% | 5 | 1.6% | 1.1% |
| Franche-Comté | 10 | 1.6% | 1.1% | 6 | 1.4% | 1.3% | 4 | 2.1% | 0.9% | 3 | 1.1% | 1.3% |
| Champagne Ardennes | 11 | 1.7% | 1.0% | 8 | 1.8% | 1.5% | 3 | 1.5% | 0.5% | 5 | 1.6% | 1.8% |
| Picardie | 14 | 2.2% | 0.9% | 8 | 1.8% | 1.0% | 6 | 2.9% | 0.7% | 7 | 2.1% | 1.6% |
| Bourgogne | 11 | 1.7% | 0.8% | 9 | 2.1% | 1.4% | 2 | 0.8% | 0.2% | 2 | 0.7% | 0.6% |
| Haute Normandie | 15 | 2.4% | 1.0% | 8 | 1.8% | 1.1% | 7 | 3.7% | 1.0% | 7 | 2.1% | 1.5% |
| Basse Normandie | 10 | 1.5% | 0.8% | 7 | 1.7% | 1.2% | 2 | 1.2% | 0.4% | 5 | 1.6% | 1.5% |
| Centre | 12 | 1.9% | 0.6% | 8 | 1.8% | 0.8% | 4 | 2.0% | 0.4% | 2 | 0.6% | 0.3% |
| Pays de Loire | 20 | 3.1% | 0.7% | 15 | 3.4% | 1.0% | 5 | 2.4% | 0.3% | 11 | 3.4% | 1.1% |
| Bretagne | 20 | 3.2% | 0.8% | 19 | 4.4% | 1.5% | 1 | 0.6% | 0.1% | 12 | 3.6% | 1.4% |
| Poitou Charentes | 16 | 2.5% | 1.1% | 11 | 2.5% | 1.5% | 5 | 2.5% | 0.7% | 7 | 2.3% | 1.8% |
| Aquitaine | 29 | 4.7% | 1.1% | 26 | 6.0% | 2.0% | 4 | 1.8% | 0.3% | 21 | 6.7% | 2.4% |
| Midi Pyrénées | 20 | 3.2% | 0.8% | 13 | 2.9% | 1.1% | 7 | 3.7% | 0.6% | 10 | 3.0% | 1.2% |
| Limousin | 6 | 0.9% | 0.9% | 3 | 0.8% | 1.1% | 3 | 1.3% | 0.8% | 2 | 0.7% | 1.6% |
| Auvergne | 13 | 2.1% | 1.2% | 9 | 2.1% | 1.6% | 5 | 2.2% | 0.8% | 8 | 2.5% | 2.7% |
| Rhône Alpes | 55 | 8.7% | 1.1% | 34 | 8.0% | 1.4% | 21 | 10.2% | 0.8% | 28 | 8.9% | 1.6% |
| Languedoc Roussillon | 23 | 3.7% | 1.0% | 15 | 3.5% | 1.4% | 9 | 4.2% | 0.7% | 9 | 2.7% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 52 | 8.3% | 1.2% | 38 | 8.8% | 1.8% | 14 | 7.2% | 0.6% | 18 | 5.7% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 515 | 81.6% | 1.6% | 364 | 84.7% | 2.2% | 151 | 75.0% | 0.9% | 307 | 95.7% | 2.1% |
| Presque tous les jours | 46 | 7.4% | 0.8% | 30 | 7.0% | 1.1% | 16 | 8.1% | 0.5% | 13 | 4.0% | 0.7% |
| 1 à 2 fois par semaine | 15 | 2.4% | 0.6% | 7 | 1.5% | 0.6% | 8 | 4.1% | 0.6% | 1 | 0.3% | 0.1% |
| Moins souvent | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Jamais | 1 | 0.1% | 0.4% | 1 | 0.1% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 2.2% | 0.7% | 12 | 2.9% | 1.6% | 1 | 0.7% | 0.1% | 1 | 0.4% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 11 | 1.8% | 0.4% | 6 | 1.5% | 0.6% | 5 | 2.4% | 0.3% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 24 | 3.8% | 0.4% | 19 | 4.4% | 0.7% | 5 | 2.4% | 0.1% | 9 | 2.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 35 | 5.6% | 0.5% | 24 | 5.5% | 0.8% | 12 | 5.8% | 0.3% | 13 | 3.9% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 101 | 16.0% | 0.9% | 74 | 17.2% | 1.4% | 27 | 13.4% | 0.5% | 38 | 12.0% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 101 | 16.0% | 1.4% | 70 | 16.3% | 1.9% | 31 | 15.4% | 0.9% | 47 | 14.6% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 141 | 22.3% | 2.0% | 101 | 23.5% | 2.8% | 40 | 19.8% | 1.2% | 54 | 16.9% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 57 | 9.0% | 2.9% | 29 | 6.8% | 2.6% | 28 | 13.8% | 3.3% | 43 | 13.4% | 3.3% |
| De 80 000 à moins de 115 000 euros par an | 63 | 9.9% | 5.0% | 50 | 11.6% | 6.7% | 13 | 6.4% | 2.5% | 49 | 15.1% | 5.3% |
| 115 000 euros et plus par an | 36 | 5.6% | 5.9% | 26 | 6.0% | 6.9% | 10 | 4.9% | 4.3% | 36 | 11.1% | 7.0% |
| Refus | 30 | 4.8% | 0.9% | 13 | 3.0% | 0.9% | 17 | 8.5% | 0.9% | 12 | 3.8% | 1.1% |
| Ne sait pas | 19 | 2.9% | 0.8% | 6 | 1.3% | 0.6% | 13 | 6.4% | 1.0% | 16 | 5.1% | 1.7% |
