L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1965 | 100.0% | 3.8% | 1613 | 100.0% | 6.5% | 352 | 100.0% | 1.3% | 709 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 1613 | 82.1% | 6.5% | 1613 | 100.0% | 6.5% | - | - | - | 580 | 81.9% | 6.6% |
| Femme | 352 | 17.9% | 1.3% | - | - | - | 352 | 100.0% | 1.3% | 128 | 18.1% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 242 | 12.3% | 3.3% | 195 | 12.1% | 5.3% | 47 | 13.4% | 1.3% | 90 | 12.7% | 2.9% |
| 25 à 34 ans | 322 | 16.4% | 4.2% | 270 | 16.7% | 7.2% | 52 | 14.8% | 1.3% | 119 | 16.8% | 3.6% |
| 35 à 49 ans | 602 | 30.7% | 4.8% | 495 | 30.7% | 8.0% | 107 | 30.5% | 1.7% | 281 | 39.6% | 4.6% |
| 50 à 59 ans | 434 | 22.1% | 4.6% | 358 | 22.2% | 7.7% | 76 | 21.5% | 1.6% | 188 | 26.5% | 4.8% |
| 60 ans et plus | 365 | 18.6% | 2.4% | 296 | 18.3% | 4.5% | 69 | 19.7% | 0.8% | 31 | 4.4% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 296 | 15.0% | 1.3% | - | - | - | 296 | 84.0% | 1.3% | 102 | 14.3% | 1.4% |
| Personne de référence | 1359 | 69.1% | 4.9% | 1329 | 82.4% | 6.6% | 30 | 8.4% | 0.4% | 505 | 71.3% | 6.2% |
| Responsable des achats | 1107 | 56.3% | 3.1% | 818 | 50.7% | 6.4% | 290 | 82.3% | 1.3% | 368 | 52.0% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 1.1% | 3.9% | 21 | 1.3% | 5.5% | - | - | - | - | - | - |
| Petits patrons | 63 | 3.2% | 3.9% | 58 | 3.6% | 5.3% | 5 | 1.4% | 1.0% | 61 | 8.6% | 4.2% |
| Affaires et Cadres | 191 | 9.7% | 3.7% | 166 | 10.3% | 5.6% | 25 | 7.2% | 1.2% | 186 | 26.2% | 4.0% |
| Professions intermédiaires | 337 | 17.1% | 4.9% | 301 | 18.7% | 8.8% | 35 | 10.0% | 1.0% | 311 | 43.9% | 5.5% |
| Employés | 279 | 14.2% | 3.4% | 161 | 10.0% | 7.5% | 118 | 33.5% | 1.9% | 53 | 7.5% | 2.9% |
| Ouvriers | 462 | 23.5% | 7.2% | 432 | 26.8% | 8.6% | 30 | 8.6% | 2.2% | 13 | 1.8% | 3.1% |
| Retraités | 338 | 17.2% | 2.7% | 268 | 16.6% | 4.5% | 70 | 20.0% | 1.1% | 1 | 0.2% | 0.6% |
| Autres inactifs | 274 | 13.9% | 2.7% | 206 | 12.8% | 5.4% | 68 | 19.3% | 1.0% | 84 | 11.9% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.1% | 2.5% | 19 | 1.2% | 4.6% | 2 | 0.5% | 0.4% | - | - | - |
| Petits patrons | 98 | 5.0% | 3.7% | 72 | 4.5% | 5.5% | 26 | 7.5% | 2.0% | 98 | 13.8% | 3.7% |
| Affaires et Cadres | 242 | 12.3% | 3.3% | 187 | 11.6% | 5.2% | 56 | 15.8% | 1.5% | 242 | 34.2% | 3.3% |
| Professions intermédiaires | 368 | 18.7% | 4.9% | 322 | 19.9% | 8.2% | 47 | 13.2% | 1.3% | 368 | 52.0% | 4.9% |
| Employés | 236 | 12.0% | 4.4% | 179 | 11.1% | 7.7% | 58 | 16.4% | 1.9% | - | - | - |
| Ouvriers | 505 | 25.7% | 5.3% | 434 | 26.9% | 8.5% | 71 | 20.2% | 1.6% | - | - | - |
| Retraités | 387 | 19.7% | 2.7% | 302 | 18.7% | 4.6% | 85 | 24.3% | 1.1% | - | - | - |
| Autres inactifs | 107 | 5.4% | 2.6% | 99 | 6.1% | 6.2% | 8 | 2.2% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 233 | 11.9% | 2.3% | 216 | 13.4% | 5.0% | 17 | 4.9% | 0.3% | 54 | 7.6% | 3.1% |
| 2 personnes | 664 | 33.8% | 3.7% | 533 | 33.1% | 6.1% | 131 | 37.2% | 1.4% | 185 | 26.0% | 4.2% |
| 3 personnes | 431 | 21.9% | 4.7% | 347 | 21.5% | 7.7% | 84 | 23.9% | 1.8% | 166 | 23.5% | 4.3% |
| 4 personnes | 439 | 22.4% | 4.7% | 350 | 21.7% | 7.7% | 89 | 25.3% | 1.9% | 220 | 31.0% | 4.5% |
| 5 personnes et + | 198 | 10.1% | 3.7% | 167 | 10.4% | 6.4% | 31 | 8.7% | 1.1% | 84 | 11.9% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 676 | 34.4% | 4.4% | 548 | 34.0% | 7.7% | 127 | 36.2% | 1.5% | 329 | 46.5% | 4.3% |
| Non | 1289 | 65.6% | 3.6% | 1065 | 66.0% | 6.0% | 224 | 63.8% | 1.2% | 379 | 53.5% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 456 | 23.2% | 3.9% | 358 | 22.2% | 6.4% | 97 | 27.7% | 1.6% | 149 | 21.0% | 4.5% |
| Agglo. - 20 000 hab | 322 | 16.4% | 3.6% | 260 | 16.1% | 6.1% | 62 | 17.6% | 1.3% | 105 | 14.8% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 272 | 13.8% | 3.9% | 218 | 13.5% | 6.5% | 54 | 15.4% | 1.5% | 84 | 11.8% | 4.6% |
| Agglo. + 100 000 hab | 613 | 31.2% | 4.0% | 518 | 32.1% | 6.9% | 94 | 26.9% | 1.2% | 249 | 35.1% | 4.4% |
| Agglo. Paris | 302 | 15.4% | 3.5% | 258 | 16.0% | 6.4% | 44 | 12.5% | 1.0% | 122 | 17.2% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 346 | 17.6% | 3.6% | 298 | 18.5% | 6.6% | 48 | 13.6% | 1.0% | 137 | 19.3% | 3.1% |
| Nord Pas de Calais | 152 | 7.7% | 4.7% | 124 | 7.7% | 8.1% | 28 | 7.9% | 1.6% | 61 | 8.7% | 6.5% |
| Lorraine | 132 | 6.7% | 6.8% | 115 | 7.1% | 12.3% | 17 | 4.8% | 1.7% | 49 | 6.9% | 8.8% |
| Alsace | 73 | 3.7% | 4.8% | 58 | 3.6% | 7.8% | 16 | 4.5% | 2.0% | 45 | 6.4% | 9.3% |
| Franche-Comté | 44 | 2.2% | 4.6% | 39 | 2.4% | 8.4% | 5 | 1.5% | 1.1% | 9 | 1.3% | 3.5% |
| Champagne Ardennes | 37 | 1.9% | 3.4% | 24 | 1.5% | 4.6% | 13 | 3.6% | 2.3% | 13 | 1.8% | 4.4% |
| Picardie | 65 | 3.3% | 4.2% | 48 | 3.0% | 6.4% | 17 | 4.9% | 2.2% | 21 | 2.9% | 4.8% |
| Bourgogne | 55 | 2.8% | 4.1% | 47 | 2.9% | 7.3% | 8 | 2.2% | 1.1% | 15 | 2.2% | 4.4% |
| Haute Normandie | 65 | 3.3% | 4.4% | 52 | 3.2% | 7.3% | 13 | 3.7% | 1.7% | 23 | 3.2% | 4.9% |
| Basse Normandie | 36 | 1.9% | 3.0% | 29 | 1.8% | 4.9% | 8 | 2.2% | 1.2% | 11 | 1.6% | 3.1% |
| Centre | 88 | 4.5% | 4.2% | 74 | 4.6% | 7.3% | 15 | 4.2% | 1.4% | 34 | 4.8% | 5.8% |
| Pays de Loire | 94 | 4.8% | 3.2% | 80 | 5.0% | 5.6% | 14 | 3.9% | 0.9% | 25 | 3.6% | 2.7% |
| Bretagne | 74 | 3.8% | 2.8% | 69 | 4.3% | 5.4% | 5 | 1.4% | 0.3% | 14 | 2.0% | 1.7% |
| Poitou Charentes | 64 | 3.3% | 4.3% | 50 | 3.1% | 7.1% | 14 | 4.0% | 1.8% | 26 | 3.7% | 6.3% |
| Aquitaine | 119 | 6.1% | 4.3% | 103 | 6.4% | 7.8% | 16 | 4.6% | 1.1% | 40 | 5.6% | 4.6% |
| Midi Pyrénées | 72 | 3.7% | 2.9% | 57 | 3.5% | 4.8% | 15 | 4.3% | 1.2% | 27 | 3.8% | 3.4% |
| Limousin | 34 | 1.8% | 5.6% | 25 | 1.6% | 8.5% | 9 | 2.6% | 2.9% | 9 | 1.3% | 6.3% |
| Auvergne | 41 | 2.1% | 3.7% | 32 | 2.0% | 5.8% | 10 | 2.8% | 1.7% | 18 | 2.5% | 5.9% |
| Rhône Alpes | 162 | 8.2% | 3.1% | 122 | 7.6% | 4.9% | 40 | 11.3% | 1.5% | 62 | 8.8% | 3.4% |
| Languedoc Roussillon | 55 | 2.8% | 2.5% | 43 | 2.7% | 4.0% | 12 | 3.4% | 1.0% | 14 | 2.0% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 155 | 7.9% | 3.6% | 125 | 7.7% | 6.1% | 30 | 8.6% | 1.3% | 55 | 7.7% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1417 | 72.1% | 4.3% | 1163 | 72.1% | 7.0% | 255 | 72.4% | 1.5% | 593 | 83.7% | 4.1% |
| Presque tous les jours | 219 | 11.1% | 3.7% | 171 | 10.6% | 6.3% | 48 | 13.6% | 1.5% | 71 | 10.0% | 3.6% |
| 1 à 2 fois par semaine | 119 | 6.0% | 4.7% | 105 | 6.5% | 9.0% | 14 | 4.0% | 1.0% | 33 | 4.7% | 5.3% |
| 1 à 3 fois par mois | 13 | 0.7% | 2.5% | 10 | 0.6% | 5.0% | 3 | 0.9% | 1.0% | 1 | 0.1% | 1.1% |
| Moins souvent | 41 | 2.1% | 5.0% | 30 | 1.9% | 8.5% | 11 | 3.0% | 2.3% | 5 | 0.8% | 6.8% |
| Jamais | 5 | 0.3% | 4.1% | 3 | 0.2% | 3.9% | 2 | 0.5% | 4.6% | 2 | 0.3% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 1.1% | 1.2% | 17 | 1.1% | 2.2% | 5 | 1.3% | 0.4% | 1 | 0.2% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 43 | 2.2% | 1.5% | 39 | 2.4% | 3.6% | 5 | 1.3% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 140 | 7.1% | 2.3% | 131 | 8.1% | 5.0% | 9 | 2.7% | 0.3% | 16 | 2.3% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 186 | 9.5% | 2.8% | 146 | 9.1% | 4.8% | 39 | 11.2% | 1.1% | 41 | 5.7% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 493 | 25.1% | 4.5% | 403 | 25.0% | 7.6% | 90 | 25.5% | 1.6% | 149 | 21.0% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 329 | 16.8% | 4.7% | 253 | 15.7% | 6.7% | 76 | 21.7% | 2.3% | 132 | 18.7% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 346 | 17.6% | 5.0% | 293 | 18.2% | 8.1% | 54 | 15.2% | 1.6% | 180 | 25.4% | 4.7% |
| De 65 000 à moins de 80 000 euros par an | 92 | 4.7% | 4.7% | 77 | 4.8% | 6.9% | 14 | 4.1% | 1.7% | 59 | 8.4% | 4.6% |
| De 80 000 à moins de 115 000 euros par an | 64 | 3.3% | 5.1% | 57 | 3.5% | 7.7% | 7 | 1.9% | 1.3% | 40 | 5.6% | 4.3% |
| 115 000 euros et plus par an | 20 | 1.0% | 3.4% | 12 | 0.7% | 3.1% | 9 | 2.5% | 3.8% | 18 | 2.5% | 3.5% |
| Refus | 151 | 7.7% | 4.5% | 122 | 7.5% | 8.7% | 29 | 8.3% | 1.5% | 53 | 7.5% | 4.9% |
| Ne sait pas | 78 | 4.0% | 3.4% | 64 | 3.9% | 6.7% | 15 | 4.1% | 1.1% | 20 | 2.8% | 2.1% |
